Who We Are

The name Noelie Harmon originates from our family. Noelie is the name of owner Jennifer Gatz’s grandmother, Noelie Barnett. Harmon is the name of owner Amy Strother Gatz’s grandmother, Margaret Harmon Johnson. Our first day of business is on Earth Day, April 22nd, 2008, and one day before Margaret Harmon’s birthday. Mrs. Noelie Barnett will be honored at the opening, and we will honor Margaret Harmon’s memory on her birthday, by placing her picture on the wall of our store and having ice cream sandwiches!

What is a Conscious Boutique?

Our mission at Noelie Harmon is to provide our community with extraordinary, safe products that are uniquely designed and made with consciousness. We believe that rules should not be broken, people should not be mistreated, and the earth should go unharmed in the making of all things for our home and our bodies.

When we choose a product or line to be sold in our store, we diligently research its background and designer. If it is within our reach to do so, we try to meet the person responsible for creating the product. We firmly believe that every product must have a story to go with it. While we know that every designer cannot be 100% fair trade, eco-friendly, and socially responsible, we understand that sustainability is a journey- a conversation to be had with each individual. At Noelie Harmon, we are on the same path, always traveling toward a destination of improved sustainability; therefore, we only work with vendors who are doing the same.

You will find there are four icons throughout our store and web-site. They represent four categories of ambitions to which we are committed.

We label each product with one to four of these icons, and we tell you the story about how your product came to be. After shopping at Noelie Harmon, not only do you have a beautiful product, but a story to go along with it. You also have the personal satisfaction of knowing that your purchase has undoubtedly helped another human being, ultimately assisting in the total mission of sustainability.

Can one purchase make a difference? At Noelie Harmon, we know it can.